How 2024 Became the Zoom Election

Kevin Roose: “A month ago, if you had asked me which tech platforms would play a major role in the 2024 presidential campaign, I might have said TikTok or Facebook. I might have said YouTube. I may have even theorized that X would still play a role despite its hard-right turn under Elon Musk’s ownership.”

What I wouldn’t have guessed is that this year’s breakout campaign tech would be Zoom — the unassuming videoconferencing app made famous during the pandemic and kept aloft since then by legions of remote workers dialing into meetings.”

“Zoom was not built for grass-roots political organizing. But over the past several weeks, it has become a critical piece of campaign tech for Democrats hoping to elect Kamala Harris. Star-studded Zoom rallies have drawn hordes of viewers, raised tens of millions of dollars and given enthusiastic Democrats an easy way to get involved.”