A Boring But Historic Logo

“Before Vice President Kamala Harris announced on social media that Minnesota Governor Tim Walz would be her running mate, her campaign had already updated its website with a new Harris-Walz logo,” Fast Company reports.

“It’s a logo without any bells, whistles, stars, or stripes. Simple and minimalist, it comes in two simple color palettes: black-on-white and white-on-blue. Some online commenters found the logo boring, but the new Harris-Walz branding shows how the VP is putting her own stamp on the campaign she inherited.”

“Harris’s longtime supporters might recognize the change as a reference to her first presidential campaign in 2020. When Harris ran for president during the 2020 campaign, she used a ‘Kamala Harris for the People’ identity designed by the creative agency Wide Eye. With tall sans-serif type and a nontraditional color palette of purple, yellow, and orange, the branding was an intentional homage to Shirley Chisholm, a Black U.S. congresswoman from New York who became the first woman to run for a major party presidential nomination in 1972.”

John Gruber: “On the whole I continue to think it’s a tremendous advantage for Kamala Harris to drop into the race as a fresh candidate just three months ahead of the election, but I think this branding effort is one area that shows signs of being rushed. It’s not horrible but it’s not good.”