Harris Drives a More Populist Message

“Flush with cash and fresh off the Democratic National Convention, Vice President Kamala Harris’s campaign is flooding the airwaves and the internet with advertising that is meant to combat an overarching weakness: Voters trust former President Donald Trump more than her on the economy,” the New York Times reports.

“The ads, targeted to the battleground states, lean into Ms. Harris’s middle-class background. They aim to tell Americans that she is the candidate who understands the pain of stubbornly high prices and can help tame inflation, pointing to her plans to lower the cost of housing, food and other daily necessities while calling Mr. Trump an ally of billionaires and giant corporations. They are being complemented by similar spots from the biggest super PAC supporting her, Future Forward.”

“The Harris campaign said it spent $150 million on ads in August and announced that it would reserve $370 million worth of ads between Labor Day and the November election. Digital ads will account for $200 million of that spending in the coming months, a tremendous sum that underscores the increasing need to reach voters on their phones and other devices.”