Ron Brownstein: “For the great majority of Americans who have firmly settled on Kamala Harris or Donald Trump, the idea that anyone could still be undecided in that choice is almost incomprehensible. But the incredulity may be rooted in confusion about who most undecided voters really are.”
“When most people think about a voter still trying to make up their mind, they probably imagine a person who is highly likely to vote but uncertain whether to support Harris, Trump, or a third-party candidate. Both political parties, however, are more focused on a different—and much larger—group of undecideds: potential voters who are highly likely to support Harris or Trump, but unsure if they will vote at all.”
“Campaigns typically describe the first group of reliable but conflicted voters as persuadable; they frequently describe the second group as irregular voters. Persuadable voters get the most attention from the media, but campaigns recognize that irregular voters can loom much larger in the outcome—especially in presidential elections when more of them ultimately participate.”
Dan Pfeiffer: “The largest swath of the undecided universe is not deciding between Kamala Harris and Donald Trump. They are deciding between one candidate and the couch.”
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