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How the Campaigns Shifted Their Ad Spending

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“The campaigns of Kamala Harris and Donald Trump made strategic adjustments to the content of their TV advertisements between August and September, a CNN analysis of ad tracking data shows, amid a contentious fight to define the transformed race for the White House,” CNN reports.

“Emphasis of key issues, including abortion, immigration and crime, shifted, with the Harris campaign moving away from defensive ads that stressed the vice president’s law enforcement background, and the Trump campaign leaning into economic appeals – the top issue for voters in this election.”

About Political Wire

Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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