Inside the Secretive Ad-Testing Factory for Kamala Harris

“The biggest super PAC in American politics is in the middle of an unparalleled spending spree, unleashing more money on television advertising in the closing weeks of the 2024 race than the campaigns of Donald Trump and Kamala Harris combined,” the New York Times reports.

“The group, known as Future Forward, has ascended to the pinnacle of the Democratic political universe with remarkable speed, winning over some of the world’s richest people with grand promises of a ‘Moneyball’ method to political advertising that it has pitched as the most sophisticated ever undertaken.”

“The group is, in some ways, an ad-making laboratory masquerading as a super PAC, testing thousands of messages, social media posts and ads in the 2024 race, ranking them in order of effectiveness and approving only those that resonate with voters. Ad makers produce roughly 20 potential commercials for every spot that ever airs.”