How the Campaigns Have Shifted Their Ad Spending

“In the first two weeks of October, Donald Trump and his allies directed about a third of all their spending on broadcast TV advertisements to ads about transgender health care, a significant increase reflecting a major tactical shift from previous months’ ad expenditures,” CNN reports.

“On the other side, Kamala Harris and her allies continued to put money into ads focused on taxes, character and health care, while lowering their investment in spots about abortion rights. Democrats have also abandoned an earlier emphasis on immigration and crime when Harris and her allies sought to blunt sustained GOP attacks in the weeks after she took over the ticket.”