New York Times: “Inside the Delaware headquarters of Ms. Harris’s campaign, analysts have spent 18 months curating a list of which television shows and podcasts voters consume in the battleground states. Her team has assigned every voter in these states a ‘contactability score’ from 0 to 100 to determine just how hard that person will be to reach — and who is best to deliver her closing message.”
“The results are guiding Ms. Harris’s media and travel schedule, as well as campaign stops by brand-name supporters. For instance, the movie star Julia Roberts and the basketball great Magic Johnson earned high marks among certain voters, so they have been deployed to swing states.”
