Marc Caputo: “In the past five weeks, Trump’s operation has spent more than $29 million on TV ads criticizing Vice President Kamala Harris for supporting transgender surgeries for inmates and illegal immigrants in detention, according to data from the media tracking firm AdImpact. That makes the topic, by far, the biggest focal point when it comes to Trump’s ad spending—one of the best barometers of messaging priority there is. By contrast, the campaign has spent $5 million over that same time period on TV ads on the economy, making that topic their fifth-most emphasized.”
“The campaign’s elevation of transgender issues above the economy constitutes one of the biggest bets in presidential politics. The former rates as among the least important to voters according to public opinion polls; the latter their top concern. The trans-heavy focus also seems to conflict with months of insistence—from the Trump campaign to the pundit class—that the ex-president will win because of inflation and jobs.”
“Executing such a gambit at this late stage of the campaign represents a major roll of the dice: one that could either reset culture war politics for years to come in presidential races or, if Trump loses, go down as a major, even historic, tactical blunder.”
Save to Favorites