Republicans More Negative Than Democrats in TV Ads

“If you live in a presidential battleground state, and you feel like there is a lot of negativity on your television screen, there is data to back that up,” the Wall Street Journal reports.

“Roughly 38% of all broadcast TV ads run in those seven states by the presidential campaigns and their allies were negative in tone in October, according to ratings assigned by AdImpact. Republicans were more likely to be negative than Democrats, 46% to 31%. Less than 2% of GOP-aligned ads were positive in tone, compared with 19% for Democrats. The rest of the spots were rated as contrast ads, which are a sort of mix of negative and positive.”