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You are here: Home / 2024 Campaign / Harris and Trump Target the Occasional Voter

Harris and Trump Target the Occasional Voter

November 2, 2024 at 6:27 am EDT By Taegan Goddard Leave a Comment

“The Trump and Harris campaigns are racing to reach undecided voters in the final weekend of the presidential election. But their main focus isn’t the voters undecided on which candidate to back. Instead, they are doing more to target those who are undecided on whether to vote at all,” the Wall Street Journal reports.

“Most occasional voters—those who sometimes cast ballots and sometimes skip elections—lean toward one candidate or the other, and the campaigns see them as a vital source of untapped support. They account for more than one-quarter of the voter pool, strategists say, though estimates vary. By contrast, Wall Street Journal polling finds that only 3% of registered voters are truly undecided on a choice of candidate.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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