Wellness Goes to Washington

Elaine Godfrey: “Trump’s election win has been quickly written up as evidence of his campaign’s success in reaching young men via podcasts and the right-wing mediasphere. What that narrative misses is how Instagram became a rallying point of ‘crunchy moms’ for a contest in which the predicted wave of women for Kamala Harris never materialized.”

“Influencers such as these wellness women brought hordes of voters to Trump. People who have, until this point, mostly been outsiders beating against the barricades of the health-care establishment have at last been let inside. Now MAHA leaders see a chance to usher in their version of a wellness revolution.”