Musk’s New Power Is Scaring Advertisers Back to X

Gizmodo: “It is important to understand in context that X has never been a great place to advertise, with an audience much smaller than the likes of Google, Facebook, or Amazon; and comparatively crude targeting abilities. The last year before Musk took over the company, Twitter reported revenue of $5.1 billion, far below its rivals, and was not consistently profitable. Furthermore, advertisers tend to be risk averse, seeking to appear alongside ‘safe’ content so as not to appear to be endorsing harmful material like Nazi imagery…”

“But Musk won the gamble of a lifetime, so X does not need to be a good place to advertise. CEOs across industry have been lining up to placate President Trump, and by proxy that means Musk as well.”