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Musk’s New Power Is Scaring Advertisers Back to X

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Gizmodo: “It is important to understand in context that X has never been a great place to advertise, with an audience much smaller than the likes of Google, Facebook, or Amazon; and comparatively crude targeting abilities. The last year before Musk took over the company, Twitter reported revenue of $5.1 billion, far below its rivals, and was not consistently profitable. Furthermore, advertisers tend to be risk averse, seeking to appear alongside ‘safe’ content so as not to appear to be endorsing harmful material like Nazi imagery…”

“But Musk won the gamble of a lifetime, so X does not need to be a good place to advertise. CEOs across industry have been lining up to placate President Trump, and by proxy that means Musk as well.”

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About Political Wire

Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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