The Battle for the Bros

New Yorker: “In last year’s Presidential election, Democrats lost support with nearly every kind of voter: rich, poor, white, Black, Asian American, Hispanic. But the defection that alarmed Party strategists the most was that of young voters, especially young men, a group that Donald Trump lost by fifteen points in 2020 and won by fourteen points in 2024—a nearly thirty-point swing.”

Said pollster John Della Volpe: “The only cohort of men that Biden won in 2020 was eighteen-to-twenty-nine-year-olds. That was the one cohort they had to hold on to, and they let it go.”

“Candidates matter; so does the national mood, and the price of groceries. Yet some Monday-morning quarterbacks also noted that, just as 1960 was the first TV election and 2016 was the first social-media election, the 2024 Presidential campaign was the first to be conducted largely on live streams and long-form podcasts, media that happen to be thoroughly dominated by MAGA bros.”