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You are here: Home / Trends / The New Swing Voter

The New Swing Voter

August 24, 2025 at 6:33 am EDT By Taegan Goddard Leave a Comment

Ron Brownstein: “Earlier in the 21st century, the dominant view among experts was that swing voters — those who might switch their party preference between elections — were all but extinct. Even today, the number of people who reliably turn out to vote but also regularly flip their votes between parties remains very modest by historical standards.”

“Yet strategists in both parties believe a new kind of swing voter has emerged as the total number of voters has dramatically increased in the past decade. Today’s key swing voters are the many Americans who cycle in and out of the electorate, casting a ballot in some elections but not others.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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