“The 2028 presidential primaries are already unfolding on YouTube,” Politico reports.
“Amid the rapid decline of cable news, potential candidates and other elected officials are locked in a digital arms race to draw subscribers, boost their reach and build what amounts to their own broadcast networks.”
“Taken together, it signals the arrival of a fast-changing attention economy that has scrambled what effective political communication looks like. The 2028 cycle has the potential to be the first post-cable TV election, heralding the dawn of a post-literate era in which technology fully displaces reading and consumption of news from traditional outlets.”
We discussed these trends on Trial Balloon this week.


?Political Trivia
Eight moments in political history. Put them on a timeline.
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Five senators. Three bills. Can you guess how they all voted?
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Nine Justices. One case. How did they rule?
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Do you have your finger on the pulse of America?
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Four questions a day.
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A new game every day.