The Pentagon’s Preferred Propaganda Model

Anne Applebaum: “When you imagine media in a dictatorship, you probably think of something dull and gray. Maybe a Soviet state-television program, extolling the annual harvest. Perhaps a smudgy newspaper photograph of Chairman Mao or General Pinochet, surrounded by blocks of turgid prose.”

“But if that is your mental picture, then your imagination is out of date. Nowadays, authoritarian propaganda can be varied, colorful, even mesmerizing. Hugo Chávez, the Venezuelan dictator, used to perform on television for hours, singing, chatting, and interviewing celebrities. On one recent day, the website of Komsomolskaya Pravda—formerly the organ of the Soviet youth movement, now a mouthpiece of Vladimir Putin’s Kremlin—offered stories ranging from clickbait about “the beautiful women who lure Muscovites into dating scams” to an alarmist account of how Ukraine is ‘being turned into a training ground for the EU army.’”

“The point of these efforts is not merely to misinform but to build distrust. Modern authoritarian regimes often offer not a unified propaganda line but rather contradictory versions of reality, and in many different forms: highbrow and lowbrow, serious and silly, sort of true and largely false. The cumulative effect is to leave citizens with no clear idea of what is actually happening.”