How Gavin Newsom Built an Online Influencer Machine

“When Gavin Newsom needed to hype his redistricting ballot measure, he did it not through MSNBC hits, but livestreamed sit-downs with Substack sensation Heather Cox Richardson, YouTube star Brian Tyler Cohen and TikTok celebrity Mrs. Frazzled,” Politico reports.

“The Prop 50 campaign was the purest distillation of Newsom’s self-proclaimed obsession with the changing media landscape, an unabashed embrace of the burgeoning liberal influencer ecosystem that is burgeoning at the same time Newsom’s political prospects are on the rise.”