G. Elliot Morris: “The Democratic Party has a brand problem. I mean this in two ways. First, it is unpopular: Roughly 55% of Americans say they have an unfavorable view of the party… Only about 40% view it favorably.”
“However, the Republicans are also unpopular, with an equally bad net favorability of -15 — and Democrats currently lead in polls of U.S. House races by about 6 percentage points on average. So this toxic national brand is not preventing it from winning national races — at least not when the president of the opposing party is himself polling closer to -20/-25.”
“What’s more concerning is the Democrats’ position in the states. The second problem with the party’s brand is that it is essentially the same in Brooklyn as in Omaha — LA as in Laredo. An unpopular national brand means an unpopular brand in both swing states and those that lean Republican — and elect the majority of members of the U.S. Senate.”
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