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You are here: Home / 2026 Campaign / Talarico Dominates Texas Airwaves as Paxton Stays Quiet

Talarico Dominates Texas Airwaves as Paxton Stays Quiet

August 23, 2026 at 3:19 pm EDT By Taegan Goddard Leave a Comment

“With under nine weeks to go until early voting begins in Texas’ U.S. Senate race, both Ken Paxton and James Talarico have been campaigning around the state, meeting voters everywhere from restaurants to music halls as they’ve pitched their political visions,” the Texas Tribune reports.

“But on television, Texans have only seen one of them.”

“Talarico, an Austin state representative, has spent over $25 million on advertising since the general election began in late May, according to ad tracking firm AdImpact — with nearly $10.7 million deployed on broadcast and an additional $8.4 million on streaming devices. (The rest has gone to a combination of cable, digital, radio and satellite.).”

Filed Under: 2026 Campaign, Senate

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About Political Wire

Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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