Newsom Signs Influencer Disclosure Law

“Gov. Gavin Newsom of California signed legislation on Saturday that will penalize social media influencers who do not properly disclose paid political content posted on the internet,” the New York Times reports.

“The state has required the disclosures for paid posts about state- and local-level campaigns since 2023, but until now, content creators couldn’t be fined or prosecuted if they failed to comply. Now, California campaign finance regulators are empowered to impose fines on influencers of up to $5,000 for each violation or to refer those violations to law enforcement as potential misdemeanors.”