The GOP’s War for Eyeballs

“Republicans are starting to trounce Democrats in political spending across the Senate map, and that advantage is now showing up in one of the metrics campaigns care about most: impressions,” Axios reports.

“Money matters in a campaign’s closing weeks, but what campaigns are ultimately buying is voters’ attention — and the price varies, depending on who is buying and when they place their ads.”

CNN: Republicans are set to outspend Democrats on the air in 8 out of 9 close Senate races.