The New Campaign Strategy Is Don’t Debate

Time: “In dozens of races up and down the ballot, candidates are forgoing the hallowed tradition of facing their opponent in person to debate actual policy.”

“In more than half of the races for Governor and Senate, the two major-party candidates are not expected to participate in any debates before Election Day. The trend holds even in races viewed as competitive. The non-partisan Cook Political Report rates five races for Governor as true toss-ups. Three—Georgia, Nevada, and Ohio—are not likely to hold a debate. The same is true so far for two of the hardest-fought Senate races—Texas and Ohio.”

“Strategists explain the evolution as a response to how voters are consuming information. They say few voters watch the debates themselves. The more in-depth coverage of a debate offered by local journalists rarely reaches as many voters as the gaffes and gotchas from the event that are clipped and amplified by partisan media.”