A new McClatchy-Marist poll finds that 58% of Republican voters like Jeb Bush less after hearing more about him, compared with 32% who like him more.

Jeb Bush told ABC News that he will not drop out of the presidential race before the Iowa caucuses on February 1, despite his sinking poll numbers.

Said Bush: “History is full of examples of people who were high in the polls and dropped out. Good examples of people who were low in the polls who ended up winning. So, I just gotta go earn it.”

“The so-called debate is more of a performance. It’s not a debate like you answer questions. It gives you the opportunity to say whatever you want. I’ve got to train myself to say what’s on my mind rather than what the question is.”

— Jeb Bush, quoted by the Tampa Bay Times, on next week’s GOP presidential debate.

“After a series of disastrous cable-news interviews and three anemic debate performances, Jeb Bush is finally getting serious about improving his television image. And to do it, he’s turning to the man Roger Ailes hires to train Fox News anchors,” New York Magazine reports.

“According to a source close to the campaign, Bush will be media-coached by Jon Kraushar, a legendary image-maker who’s worked with Ailes for decades.”

Rick Klein: “Jeb Bush’s campaign theme is and has always been about that ‘it,’ that it takes a Bush – more specifically, Jeb! – to fix the mess voters believe the country has found itself in. But the fix-it list has grown for Bush since the long-ago time of his campaign announcement. He’ll have to fix his debate performances, his campaign structure, and calculations about his path to the nomination before he can hope to recapture enthusiasm about his candidacy.”

“There’s something bigger Bush hopes to fix that is inherently problematic for him. He needs to fix what the 2016 campaign has become, and make it into what he has always hoped it would be… This campaign has been about Donald Trump and Ben Carson and what the massive television events called the presidential debates should look like… When it has been about Bush, it’s been about his last name far more than his first. The campaign to date has not been about the principles of leadership that Bush wants it to be about, at least not yet.”

Jeb Bush “is hitting the reset button on his underwhelming campaign. Bush says his message won’t change, but his tactics and strategy will,” the AP reports.

However, Politico says Bush “defended his campaign’s strategy and approach” today.

Jeb Bush’s comeback plan starts Monday with a three-day, three state tour wrapped around the release of his latest book, Reply All.

Bloomberg: “The self-published work is the story of Bush’s eight years as Florida governor, from 1999 to 2006, uniquely told through some of the tens of thousands of e-mails Bush sent to and received from citizens, reporters and state lawmakers.”

“I say this somewhat in jest, at least there was someone who fared worse in the last debate than me: CNBC.”

— Jeb Bush, quoted by the Washington Post.

Politico: “Jeb Bush’s campaign, wounded after another mediocre debate performance, is bracing for the possibility that revenue dries up in the coming weeks ahead… Top campaign officials, meanwhile, are seeking to reassure staff that now is not the time to panic.”

“Amid financial trouble plaguing Jeb Bush’s campaign, a high ranking official has been let go. Christine Ciccone, the COO of the organization, is the first high profile aide to leave the campaign,” NBC News reports.

Rick Klein: “Jeb Bush’s problem is not a flat attack on Marco Rubio, or even a news cycle or three obsessed with the question of whether his campaign can continue. It’s not about his record, or even about stray quotes regarding ‘life support.’ Jeb Bush’s problem from here is finding a plausible path to the nomination, out of the chaos of this field in this anti-establishment environment.”

“Like everyone else, he was surprised by the surge of Donald Trump and Ben Carson. He was never going to play in the Ted Cruz/Mike Huckabee/Rick Santorum evangelical space, and Bushes are no tea party or libertarian darlings. But he’s now finding his own wheelhouse crowded – with John Kasich and Chris Christie plausible establishment alternatives. That’s aside, of course, from Rubio – symbolically and substantively the single biggest threat to the idea of a Bush nomination in 2016.”

Jeb Bush declared in September that he knew “for sure” that his brother, former President George W. Bush, “kept us safe” from terrorism during his administration.

Nonetheless, the Washington Examiner notes the Bush campaign wanted to make sure voters felt the same way and poll-tested the statement with voters in Iowa, New Hampshire and South Carolina.

Peggy Noonan: “He’s not good at the merry aggression of national politics. He never had an obvious broad base within the party. He seemed to understand the challenge of his name in the abstract but not have a plan to deal with it. It was said of Scott Walker that the great question was whether he had the heft and ability to go national. The same should have been asked of Jeb. He had never been a national candidate, only a governor. Reporters thought he was national because he was part of a national family.”

“I speak of his candidacy in the past tense, which is rude though I don’t mean it rudely. It’s just hard to see how this can work. By hard I mean, for me, impossible.”

“Jeb Bush’s presidential campaign was at an inflection point Thursday as the candidate faced a choice of sticking with his long-term strategy or yielding to criticism from supporters and senior Republicans who are demanding fundamental changes to his sputtering candidacy,” the Washington Post reports.

“Significant concerns about Bush’s performance were magnified on the debate stage here Wednesday night, and the former Florida governor awoke to his harshest criticism yet… His debilitating performance was for many allies a cause for alarm. He sowed serious doubts about his ability to effectively prosecute the case against not only his Republican rivals but also the potential Democratic nominee, Hillary Rodham Clinton, in what is expected to be a brutal general-election campaign.”

A 112-page internal document provided to U.S. News includes more dirt on Marco Rubio, Iowa vote goals and a January advertising plan.

Frank Rich: “Bush is finished. I’d argue that he was never a real candidate to begin with, for all the money and Establishment support he attracted. There are three basic requirements for running for president: a cause or causes you vehemently want to advance, the proverbial fire in the belly, and an enthusiastic group of grassroots supporters who want to propel you to the White House. Bush had none of the three. His campaign has been a study in incompetence that has mainly dramatized the candidate’s sense of entitlement.”

“What’s also remarkable is how little Jeb is aware of the changes in his own party. He has seemed perpetually surprised by the heathens in the GOP’s midst. He should not have been. His own father, with his race-baiting Willie Horton campaign against Michael Dukakis, helped invite in the crazies. His brother and Karl Rove gave sotto voce encouragement to the gay-bashing forces of the religious right, and looked the other way as Sarah Palin paved the way for Trump, Carson, and Cruz. Yet Jeb still clung to a belief that the old-school patrician ethos of his parents could run to his rescue in 2016. History will look back at him, if it looks at all, as a world-class fool and the last exhausted gasp of a GOP that no longer exists.”