A new research paper by Alan Abramowitz and Steven Webster looked at a variety of political characteristics to see what best predicts party loyalty.
The key determinant was fear of the other party: “Regardless of the strength of their attachment to their own party, the more voters dislike the opposing party, the greater the probability that they will vote consistently for their own party’s candidates.”
Ezra Klein: “It’s worth saying that a bit more clearly: you’re more likely to vote Democratic if you hate Republicans than if you love Democrats, and vice versa. What parties need to do to keep you loyal isn’t make you inspired. Rather, they need to make you scared.”Save to Favorites