Jon Favreau: “The reason Trump succeeded isn’t that complicated after all. He didn’t win the nomination by tapping into some nascent political movement. He won by doing a fairly good impression of a right-wing media celebrity. Every issue, every conspiracy, every applause line has been ripped from their websites, radio shows, and television programs. It’s why he became America’s most prominent birther. It’s why he floated rumors that Ted Cruz’s dad killed JFK, and that Hillary Clinton killed Vince Foster. It’s why he talks the way he does about Mexicans and Muslims and women and African Americans. It’s why he’s been able to get away with knowing little to nothing about policy or government or world affairs — because Trump, like any good talking head, only speaks in chyrons and clauses and some-people-are-sayings.”
“Trump’s greatest trick has been to realize that right-wing media stars have a built-in audience that Republican politicians don’t. To that audience, Jeb Bush talks like Washington talks. Ted Cruz talks like conservative ideologues talk. Marco Rubio talks like the last consultant he spoke with talks. But Trump talks like a true talk radio fan — longtime listener, first-time caller. He comes off like the winner of a reality TV show in which one lucky Fox viewer gets picked to run for president of the United States.”

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