Inside a Fake News Business

The New York Times profiles how Cameron Harris started writing fake news and earned about $1,000 an hour in web advertising revenue during the presidential election:

Mr. Harris started by crafting the headline: “BREAKING: ‘Tens of thousands’ of fraudulent Clinton votes found in Ohio warehouse.” It made sense, he figured, to locate this shocking discovery in the very city and state where Mr. Trump had highlighted his “rigged” meme.

“I had a theory when I sat down to write it,” recalled Mr. Harris, a 23-year-old former college quarterback and fraternity leader. “Given the severe distrust of the media among Trump supporters, anything that parroted Trump’s talking points people would click. Trump was saying ‘rigged election, rigged election.’ People were predisposed to believe Hillary Clinton could not win except by cheating.”