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Why a Membership Model? – Part 6

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I’ve explained several times why I moved Political Wire to a membership model but the basic reason is that the digital ad market has collapsed.

Here’s more proof from the Wall Street Journal:

Procter & Gamble said that its move to cut more than $100 million in digital marketing spend in the June quarter had little impact on its business, proving that those digital ads were largely ineffective.

News publishers just can’t rely on advertising anymore. It doesn’t work for advertisers and it creates a terrible experience for readers.

If you’re a regular reader, please support Political Wire by becoming a member. You’ll also get exclusive analysis, a trending news feed, the ability to bookmark posts, and no advertising.

Join for just $5 a month or $50 annually.

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About Political Wire

Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

Praise for Political Wire

“There are a lot of blogs and news sites claiming to understand politics, but only a few actually do. Political Wire is one of them.”

— Chuck Todd, host of “Meet the Press”

“Concise. Relevant. To the point. Political Wire is the first site I check when I’m looking for the latest political nugget. That pretty much says it all.”

— Stuart Rothenberg, editor of the Rothenberg Political Report

“Political Wire is one of only four or five sites that I check every day and sometimes several times a day, for the latest political news and developments.”

— Charlie Cook, editor of the Cook Political Report

“The big news, delicious tidbits, pearls of wisdom — nicely packaged, constantly updated… What political junkie could ask for more?”

— Larry Sabato, Center for Politics, University of Virginia

“Political Wire is a great, great site.”

— Joe Scarborough, host of MSNBC’s “Morning Joe”

“Taegan Goddard has a knack for digging out political gems that too often get passed over by the mainstream press, and for delivering the latest electoral developments in a sharp, no frills style that makes his Political Wire an addictive blog habit you don’t want to kick.”

— Arianna Huffington, founder of The Huffington Post

“Political Wire is one of the absolute must-read sites in the blogosphere.”

— Glenn Reynolds, founder of Instapundit

“I rely on Taegan Goddard’s Political Wire for straight, fair political news, he gets right to the point. It’s an eagerly anticipated part of my news reading.”

— Craig Newmark, founder of Craigslist.