Trust In U.S. Plummets

The Edelman Trust Barometer found trust in U.S. institutions crashed last year, “posting the steepest, most dramatic general population decline the Trust Barometer has ever measured.”

“Among the informed public, the trust crash is even steeper, with trust declining 23 points, dropping the U.S. from sixth to last place out of the 28 countries surveyed. The informed public trust crash is universal across age, region and gender. As a result, the gap in trust between the informed public and the mass population has been all but eliminated.”

Mike Allen interviewed CEO Richard Edelman: “It’s the first time we’ve seen such a trust drop delinked from either a major event, or economic chaos.”