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You are here: Home / 2018 Campaign / Viral Stars Fizzle

Viral Stars Fizzle

November 7, 2018 at 7:00 am ET By Taegan Goddard Leave a Comment

New York Times: “Several House candidates whose compelling biographies (and slickly produced renderings of them) helped put them on the national radar lost on Tuesday, including Randy Bryce in Wisconsin, Amy McGrath in Kentucky and M.J. Hegar in Texas. Ms. McGrath and Ms. Hegar made it close in traditionally conservative areas, though Democrats had higher hopes for full breakthroughs in recent weeks.”

“The conclusion is certainly not that viral videos are counterproductive; they remain a useful and efficient way to raise money and introduce a candidate to a wider audience. But at times, it seems, the audience was not always the intended constituency.”

The Hill: “A handful of Democratic hopefuls barreled into the general election with seemingly larger-than-life profiles that captured priceless media attention and raised the hopes of their supporters. But a number of them came up short on Election Day.”

Filed Under: 2018 Campaign, Political Advertising

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About Political Wire

Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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