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You are here: Home / 2020 Campaign / Bloomberg Pays ‘Influencers’ to Tout His Candidacy

Bloomberg Pays ‘Influencers’ to Tout His Candidacy

February 7, 2020 at 11:38 am EST By Taegan Goddard Leave a Comment

Daily Beast: “The Bloomberg campaign has quietly begun a campaign on Tribe, a ‘branded content marketplace’ that connects social media influencers with the brands who want to advertise to their followers, to pitch influencers on creating content highlighting why they love the former New York City mayor—for a price.”

“For a fixed $150 fee, the Bloomberg campaign is pitching micro-influencers—someone who has from 1,000 to 100,000 followers, in industry parlance—to create original content ‘that tells us why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard & respected.'”

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Filed Under: 2020 Campaign, Political Advertising

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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