Axios: “Today, the campaign is testing new strategies on several dozen platforms, including YouTube, Google, ad exchanges, publisher networks and conservative podcasts. The goal is to be less dependent on Facebook — though the platform will still play a crucial role in the Trump 2020 strategy.”
“The Trump campaign began buying ads on conservative podcasts last spring, including shows hosted by staunch Trump allies Charlie Kirk and Laura Ingraham. The goal is to get Trump supporters more engaged in the months before Election Day.”
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