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Just dropped · Trial Balloon · Ep. 193

The Magnificent Seven

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Trial Balloon · Ep. 193: The Magnificent Seven

Rupert Murdoch Thought Tucker Carlson Was a Moderate

September 20, 2023 · 7:58 am ET · Leave a Comment

New York Magazine has an excerpt from Michael Wolff’s new book:

“Now President Trump was its star, a change so big that it demanded a reshuffling of the prime-time lineup. Sean Hannity, the former ratings laggard who had revived his career with an unquestioning devotion to Trump — and emerged as one of Trump’s inner-circle advisers — was given the 9 p.m. slot in a sop to MAGA world. But the biggest change was that Murdoch gave Tucker Carlson, a former magazine journalist who had served unremarkable tenures as a host at both CNN and MSNBC, an 8 p.m. anchor slot.”

“Murdoch made the unexpected move because he believed Carlson to be a moderate Republican who could be a counterweight — someone who could pull Fox away from reflexive Trumpism. The opposite happened: Carlson became a firebrand of the new Trump order and cable television’s ratings winner. The two men, Trump and Carlson, were suddenly the pillars of the post-Ailes network, and there was not much that even Murdoch could do about it.”

The Fall
The End of Fox News and the Murdoch Dynasty
by Michael Wolff · Henry Holt and Co. · 2023
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