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Iowa Turned the Caucuses Into a Gold Mine

January 14, 2024 · 7:33 am ET · Leave a Comment

“When Jimmy Carter crisscrossed this state ahead of the 1976 presidential caucuses, his campaign’s Iowa budget was roughly $100,000 in today’s dollars. Candidates now often spend that much in a few days,” the Wall Street Journal reports.

“Iowans have grown increasingly adept every four years at wringing money out of candidates and the national political establishment, with this year’s spending reaching its pinnacle ahead of Monday’s caucuses.”

“More than $105 million has been spent by the Republican presidential candidates and their allies on Iowa ads during the past year, data from AdImpact shows. That compares with roughly $53 million expended by Democrats and their allies during a similar period four years ago, when that party held competitive caucuses.”

2024 Campaign, Business of Politics

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Taegan Goddard

Taegan Goddard

Taegan Goddard is the founder of Political Wire -- which for more than two decades has been one of the nation's most influential political news sites.

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