Politico: “A star of the coronavirus pandemic, Noem had become an unexpected Republican sensation in 2020 and into last year, at the height of partisan warring over the pandemic. As she theatrically defied mask and vaccine mandates and cast South Dakota as a ‘beacon of hope’ for the skeptical and recalcitrant, she became a staple on Fox. CNN branded her ‘the female Trump,’ while Trump himself encouraged Noem to primary her state’s ‘RINO‘ senior senator, John Thune (an invitation Noem declined). GOP state and county party chairs in early presidential nominating states began inviting Noem to speak at their events, and her stock rose among the Conservative Political Action Conference set. Last summer, she earned a personal takedown in the impeccably parlor-liberal pages of Vanity Fair — a badge of honor for any Republican.”
“But sustaining the GOP’s interest has proved more difficult as the pandemic lingers on. Noem has some built-in disadvantages as a national candidate: Her tiny state is not a locus of coastal media attention; its small agricultural economy limits her natural fundraising base. And even in South Dakota, Noem has suffered from a shift in public focus from Covid freedom to concerns that have proved harder for her to manage.”
