Politico: “Democrats have been running away from the ‘liberal’ label for a long time, but recent polling shows that rank-and-file Democrats are increasingly happy to pin the scarlet ‘L’ on themselves. It may seem counterintuitive, but the rise in liberal pride is crucial to liberals building a long-lasting relationship with moderates and cementing a post-Obama leftward trajectory.”

Morning Consult: “In the months since their party took another electoral beating and lost the Senate to Republicans, senior Democratic strategists have launched a major effort to rebrand the party, after concluding their message no longer inspires voters who turned out to elect President Obama but sat on their hands during midterm elections.”

“The rebranding project is being led by Rep. Steve Israel (D-N.Y.), chairman of the House Democratic Policy and Communications Committee, with help from Jefrey Pollock, one of the party’s most trusted pollsters. Their goal, several people involved in the effort say, is to make it clear that Democrats understand voters still have a deep well of anxiety about their economic safety, years after the end of the great recession.”

New York Times Magazine: “For all the much-discussed ailments of the Republican Party — its failure to win the popular vote in five of the last six presidential elections; the corrosive bickering between its mainstream and its Tea Party stalwarts; and the plummeting number of Americans who identify themselves as Republicans — the inescapable reality is that the Democrats have fallen into a ditch arguably as deep and dismal as the one Republicans have dug for themselves.”

“The Democrats lost their majority in the Senate last November; to regain it, they will need to pick up five additional seats (or four if there’s a Democratic vice president who can cast the tiebreaking vote), and nonpartisan analysts do not rate their chances as good. The party’s situation in the House is far more dire. Only 188 of the lower chamber’s 435 seats are held by Democrats. Owing in part to the aggressiveness of Republican-controlled State Legislatures that redrew numerous congressional districts following the 2010 census, few believe that the Democratic Party is likely to retake power until after the next census in 2020, and even then, the respected political analyst Charles Cook rates the chances of the Democrats’ winning the House majority by 2022 as a long shot at best.”

“Things get even worse for the Democrats further down the political totem pole. Only 18 of the country’s 50 governors are Democrats. The party controls both houses in only 11 State Legislatures. Not since the Hoover Administration has the Democratic Party’s overall power been so low.”

“Many U.S. Jewish leaders are unnerved both by the new Iran nuclear agreement and the public falling out between President Barack Obama and his Israeli counterpart, developments that are creating a rift in the durable alliance between Jews and the Democratic Party in the run-up to the 2016 elections,” the Wall Street Journal reports.

“Worried that Iran might still develop a nuclear weapon despite the accord announced Thursday, the Jewish leaders say they feel torn between an Obama administration that has pressed hard for a deal and an Israeli government that has repeatedly warned that Iran is a grave threat to the Jewish state and can’t be trusted to abandon its nuclear ambitions.”