Rep. Josh Gottheimer’s (D-NJ) new ad in the New Jersey governor’s race features a boxing match against Donald Trump generated by AI.

Hearst CEO Steve Swartz lauded his company for achieving a record $13 billion profit last year, but warned the media giant will have a difficult time repeating that success in 2025, due in part to an expected “massive drop off” in political advertising, The Wrap reports.

“Meta will extend its ban on new election ads for the week leading up to the election until several days after the polls close,” Axios reports.

“The ban on new political ads was initially supposed to expire at 11:59 p.m. PT on Election Day, but Meta is extending the ban to prevent any confusion or misinformation from spreading while votes are still likely being counted.”

“A legal battle is playing out in D.C. federal court that could determine how much money the Democratic and Republican Parties can pump into advertising in pivotal congressional races in the final week of the 2024 campaign and beyond,” the New York Times reports.

“At issue is what Democrats say is a potentially illegal political advertising strategy that Republicans have used in recent weeks to try to overcome a significant fund-raising deficit in states with critical Senate races, such as Arizona and Pennsylvania.”

“With less than two weeks until Election Day, House Democrats’ campaign arm has sued the Federal Election Commission for failing to stop the Republicans and are seeking a ruling to either bar the practice or clear the way to use it themselves.”

“Progressives feel like they have finally cracked the code on ads that move voter attitudes: straight-to-camera first-person testimonials,” Politico reports.

“That’s the takeaway from a series of new tests by Way to Win, a progressive donor network.”

From the memo: “Early testing shows the ads drive significant shifts in voter attitudes, boost Kamala Harris’s favorability, reduce Donald Trump’s standing, and increase voter turnout. The campaign reaches key voter groups in Arizona, Georgia, Nevada, Pennsylvania, and Wisconsin, particularly focusing on Latinos, AAPI communities, young voters, and non-voters from 2020.”

Blueprint: “In our latest ad test, Blueprint examined whether longer ads are worth the added cost by adjusting ad impact for length. For example, since a 60-second ad is four times as long and roughly four times as costly as a 15-second spot, shouldn’t it have four times the impact?”

“The answer is a resounding no: the longer an ad runs, the less efficient it becomes at increasing support for Vice President Harris—suggesting that the best ads are short ones, which hit on broad messages instead of detailed policy plans.”

NOTUS: “Streaming television is quickly becoming instrumental to campaigning, promising politicians the ability to reach more voters and target them with highly specific ads.”

“But campaigns’ ability to peer into the television habits of voters alarms privacy advocates, who say voters are not properly informed about what’s on their television… Lawmakers have debated for years how to regulate digital ads but have failed to come to an agreement.”

“When Pat Sajak retires from hosting Wheel of Fortune next month after 41 seasons at the helm, it could upend one of the surest bets of every election cycle going back more than a decade,” the Bulwark reports.

“That’s because in the world of political advertising, Wheel of Fortune is widely considered to be the best bang for your ad-spend buck. While Wheel doesn’t have the massive viewership of Monday Night Football, Thursday Night Football, or even Regular Old Sunday Daytime Football, its audience is quite large, averaging more than 8 million viewers per night. That audience is also highly demographically concentrated: The median viewer is in Nielsen’s oldest tracked category, 65+, which is to say that the show’s viewers belong to the most dedicated bloc of active voters in the country. Wheel also airs in every market in every corner of America and often leads into the nightly news, which adds to its political value.”

“Some political ads work a lot better than others. But nobody really knows what will reliably make an ad click with voters,” Politico reports.

“That’s one of the major findings of a new study from researchers who analyzed data from Swayable, a platform used by Democrats to test the effectiveness of different messages and advertisements.”

“The study analyzed more than 600 ads produced by more than 50 campaigns and outside groups across the 2018 and 2020 cycles. Some ads are definitely more effective at influencing vote choice than others, the researchers found, but what voters respond to year-over-year is far less clear.”