“A top advertising-industry observer projects political ad spending during the current two-year election cycle will more than double as compared with the 2018 midterms and even exceed dollars spent in 2020 when the White House was in play,” the Wall Street Journal reports.

Rep. Carolyn Maloney (D-NY) has a new, extremely pointed ad slamming Rep. Jerry Nadler (D-NY) after the Supreme Court’s reversal of Roe v. Wade, Politico reports.

Said Maloney: “Being at the forefront of women’s rights has taught me we can fight back and win if we just don’t quit. I approve this message because it also taught me you cannot send a man to do a woman’s job.”

Rep. David Schweikert (R-AZ) is being sued over a “homophobic” ad campaign against his primary opponent, Elijah Norton (R), KPNX reports.

The ad falsely implies Norton is gay by showing him in a photo posing outside a club with a male friend and the caption: “Elijah Norton isn’t being straight with you.”

Daily Kos notes Schweikert used a similar ploy in his 2012 primary against fellow Rep. Ben Quayle (R) with a mailer saying Quayle “goes both ways.” 

A new ad from Rep. Josh Gottheimer (D-NJ) is spotlighting his GOP opponent’s ties to a domestic terrorism group linked to the Capitol insurrection, Politico reports.

The spot hits Frank Pallotta (R) for refusing to denounce the Oath Keepers, an anti-government group that helped plan the Jan. 6. riot.

New York Times: “As both parties have navigated their respective primary seasons, Republicans have been far more likely to use messaging around guns to galvanize their base in the midterms than Democrats — who are largely in agreement on the issue of combating gun violence, but have seen one legislative effort after another collapse.”

“More than 100 television ads from Republican candidates and supportive groups have used guns as talking points or visual motifs this year. Guns are shown being fired or brandished, or are discussed but not displayed as candidates tout the Second Amendment, vow to block gun-control legislation or simply identify themselves as ‘pro-gun.’”

Punchbowl News: “Here’s a pretty brutal ad targeting Rep. Madison Cawthorn (R-NC).”

“The spot shows police footage of Cawthorn getting pulled over. It also briefly features an image of the first-term lawmaker’s crotch allegedly being touched by one of his staffers, and another of him wearing women’s clothing.”

Ohio Senate candidate Jane Timken (R) invoked swimmer Lia Thomas in a new campaign ad criticizing rules allowing transgender women being allowed to compete in women’s sports, The Hill reports.

Said Timken: “As a mom and former college athlete, I know how important women’s sports are. They teach our girls to be winners. But the Biden Democrats want to force our daughters to compete against men in the pool and on the court.”