Bloomberg Bankrolls a Social-Media Army

“Michael Bloomberg’s presidential campaign is hiring hundreds of workers in California to post regularly on their personal social-media accounts in support of the candidate and send text messages to their friends about him,” the Wall Street Journal reports.

“The effort, which could cost millions of dollars, is launching ahead of California’s March 3 primary and could later be deployed nationwide… It is one of the most unorthodox yet by the heavy-spending billionaire and blurs the lines between traditional campaign organizing and the distribution of sponsored content.”