Inside Bloomberg’s Ad Blitz

Justin Peters watched 185 campaign ads from Michael Bloomberg.

“Here’s what I learned: For one thing, that watching nearly 200 campaign ads in a short period is sort of like being brainwashed, which I suppose is the goal of all advertising. At this point, I wouldn’t say I’m aboard the Bloomberg train, but I think I would feel a little less uncomfortable buying a ticket. Many of the ads are very good. Many more of them are not. The quality of any individual ad, though, is ultimately less important than the breadth of the entire corpus. It’s not that Bloomberg doesn’t have some good ideas—he does—or that he would not be a more competent executive than our current president. The point is that the campaign’s goal is to very quickly achieve messaging saturation in lieu of the monthslong ground game Bloomberg didn’t bother to run. I hate to say it, but it’s working!”