Jonathan Martin: “It’s tempting to say that Vivek Ramaswamy’s ad deploying the estranged mother of his opponent in the Ohio governor’s race is the worst sort of ends-justify-the-means politics.”
“But the ends, in this case, are likely to be an even more pronounced rejection of Ramaswamy at the polls next month. The spot isn’t just bad taste, it’s bad politics.”
“What the ad represents, rather, is an opening salvo in the post-midterms fight for the Republican Party’s future. It’s a battle that will accelerate next year but may not culminate until the 2030s. Put simply, what sort of party does the GOP want to be — and what will the market bear?”
